Will a Bass Hit the Same Lure Twice? What Science—and Experience—Tells Us

Every angler has a story about the one that got away. But here’s the real question: if that fish got away... will it come back for another bite?

It’s a debate as old as tackle boxes and boat ramps—can a fish be fooled by the same lure more than once? Out on the water, instincts and gut feelings often steer us. But what does science have to say?

Turns out, quite a bit.

Bass Have Better Memory Than You Think

A study shared at the 2018 Midwest Fish and Wildlife Conference showed that largemouth bass, one of the most commonly targeted sportfish in the U.S., can actually remember specific lures that previously led to them being caught. In other words: bass are capable of learning from experience.

Researchers found that after being caught once, bass were less likely to strike the same type of lure again—especially if it looked or moved similarly. This ties into a broader field of behavioral ecology that’s been showing for years: fish aren’t just reacting, they’re adapting.

But It's Not All Bad News

Before you toss your favorite topwater or crankbait in the trash, consider this—other reports suggest that not all lures trigger the same memory-based avoidance. For instance, soft plastics (like worms and creature baits) seem to remain effective, even after a fish has been caught on them. The difference? Possibly a more natural look, feel, or the slower, more subtle presentation. Just look at how effective new presentations and styles such as dropshotting or Ned rigging have become. Same lures, different presentations.

In short: some baits leave a lasting impression. Others, not so much.

What This Means for Your Tackle Box

At Walton Rods, we believe in reading the water, the fish—and the patterns they show. If you’re fishing pressured lakes or spots where catch-and-release is common, rotating your lures becomes more than just a tactic—it’s a necessity. This way, you can be sure that a bass will hit the same lure twice, if you switch it up.

Try switching color patterns, lure styles, retrieval speeds, and even scent. And don't forget the little things: a slight twitch, a pause, or a direction change might be all it takes to turn a conditioned fish into a hooked one. Remember when umbrella rigs took over everything?

So... Will Bass Hit The Same Lure Twice?

Here’s the bottom line: yes, sometimes. Especially if the lure presentation is varied, or enough time has passed. But in other cases, especially in high-pressure environments, fish might remember and pass up that same bait.

Which is why smart anglers adapt—and why having the right rod matters. Sensitivity, control, and casting precision all play a part in sealing the deal when that second chance bite comes along.

At Walton Rods, we make rods for anglers who think, adapt, and keep casting. Because fishing isn’t just about what’s tied to the line. It’s about what you learn between each strike.